CRM Manager
Location: Nairobi, Kenya | Employment Type: Full-Time | Brand: Nizarline
About This Role
Nizarline is hiring a CRM Manager to lead customer relationship management and retention strategies for our luxury modest fashion brand. This role is central to building lasting relationships with our global customer base and driving repeat engagement and loyalty.
Responsibilities
- Develop and execute CRM strategies to improve customer retention and lifetime value
- Manage email marketing, SMS, and loyalty program communications
- Segment customer data to deliver personalized campaigns
- Analyze customer behavior and purchase patterns to inform strategy
- Collaborate with marketing and ecommerce teams on campaign execution
- Monitor CRM performance metrics and report on key KPIs
- Maintain data integrity and compliance across customer databases
Requirements
- Proven experience in CRM, email marketing, or customer retention
- Familiarity with CRM platforms (e.g. Klaviyo, HubSpot, or similar)
- Strong analytical skills and data-driven mindset
- Excellent written communication skills
- Understanding of ecommerce and fashion customer journeys is an advantage
- Detail-oriented with strong organizational skills
What We Offer
- Strategic role with direct impact on brand growth and customer loyalty
- Exposure to global ecommerce and luxury fashion marketing
- Entrepreneurial and collaborative work environment
How To Apply
Send your application to hello@nizarline.com with the subject line: CRM Manager — Application
Please include:
- Resume / CV
- Brief cover letter or introduction
- Examples of CRM campaigns or results (if available)
